I already use another a multi-vitamin, what makes this one better?Updated a year ago
Your current multi-vitamin most likely follows the same thought process during formulation as many other brands in the industry. The formulation was made for the ‘average woman’, who is most likely white (plus we argue that there is no average woman). Because of this,
- the potency of certain nutrients is not going to be high enough for a women of dark skin (eg. vitamin D content),
- the grade of the nutrients is likely low commercial grade
- the nutrients are going to be low absorbency due to filler products interfering with the gut
Our FOUNDATION capsule uses the highest medical-grade nutrients, with no bulk or filler powders in a formulation optimized for absorption by a nutritional scientist. We have included ALL the nutrients black women need to thrive and enjoy the #softlife meaning that this is the only supplement you need to buy.
Did we also mention that our bespoke high performance formula was co-formulated by our founder, Nomshado, who is an African immigrant black woman advocating for more innovation in healthcare for women like her.